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Is your consumer database fresh and up-to-date?
Is your consumer pool as large as you'd like?
Does your database grow itself?
Is consumer information available when and where you need it?
Consumer driven, consumer maintainedInsight Counts takes the hassle out of growing and maintaining your consumer database by automating the process and letting your consumers do the work. Self-enrollment means that the administrative aspects of keeping the database fresh are virtually eliminated. Panelists can not only register, but they can also change their own contact information, update shopping preferences, complete new questionniares that add to your knowledge about them, or even remove themselves from the active panelist list!
 Of course, no system can be completely maintenance free - but with our hosted solution the background work of finding and removing duplicate entries, restricting troublesome panelists, and culling inactive records is performed by our staff. Your people can focus on what they do best - serving your clients!
Get the buzz going
Everyone knows the best way to get their database to grow is through referrals. The Insight Counts system is so easy that consumers just have to tell their friends and family. Then, for that prospective new panelist, enrollment is just a click away!
Many of our clients build a network of local clubs and charities to grow their database even faster. Our system helps fundraising organizations manage campaigns to get their members enrolled, and allows those members to choose to donate when they participate in studies. And once members see that groups can raise thousands of dollars a year by participating in consumer research, they suggest it to other groups they're involved in. The enthusiasm is contagious!
Better accessWith Insight Counts, your consumer database is web-accessible and always current. That means that whenever, wherever you have questions, you can get answers. No more rummaging through desk drawers or sorting through piles of paper or index cards. No more waiting for your database expert to create a list - only to find that half the people have moved or changed their phone number.
Better resultsThe result for you is a database with more engaged panelists who are quicker to respond and more likely to participate. With easy access to information about their habits, interests, and lifestyle as well as past performance you can make better decisions about whom to invite to participate in your studies, and about how difficult a recruit is likely to be. Better information, better results, better profits!
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