Insight Counts builds agility, flexibility, and efficiency in on-site
consumer research organizations - whether contract field sites, focus group
facilities, or corporate R&D departments.
We are data-collection specialists
with unmatched expertise and leading-edge tools for getting the right people in the right seats at the
right time. Lots of great software exists for collecting and
analyzing test data, but the output is only as reliable as the input. Insight Counts focuses on upgrading the quality of your raw material: your consumers.
Using Insight Counts' methods and CLAUDE, our automated recruiting and scheduling system, our clients report:
- Reduced cycle time
- Increased capacity
- Improved information quality
- Reduced costs
- More engaged panelists and a growing, active consumer database
- Improved panelist quality and retention
- Simplified communications and a more coordinated staff
And best of all, our clients' staff members are less frustrated and more productive because the mundane part of the recruit virtually disappears.
Instead, they spend their time extracting rich insights
and creating value
for their clients. It's simple: we do the boring stuff so you can
focus on the fun stuff - the stuff that makes you money.
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